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The Designer’s Guide to Product Vision: Learn to build your strategic influence to shape the future

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From the Publisher

Praise For “The Designer’s Guide to Product Vision”

“This book is fantastic. This is a must-read for designers who want to fulfill their potential—treated equally to their peers in technology and business—and ultimately secure a seat at the table with business managers and developers. If you’re a designer who thinks getting ahead means you have to go back to school for an MBA, read this book first. Pulling from agile methods in design, Fish and Kiekbusch provide a concrete step-by-step product vision process. The book proves while correcting lack of business acumen is important, vision is the designer’s way forward. It’s essentially a playbook that sets the stage towards successful product validation—outlining a workflow for any designer who wishes to ‘level up’ from being a tactical designer to a strategic designer. I highly recommend this book for anyone interested in design leadership.”

—Heather Shaw, Professor, Department Chair of Design, Lesley Art + Design

Publisher‏:‎New Riders; 1st edition (August 2, 2020)
Language‏:‎English
Paperback‏:‎304 pages
ISBN-10‏:‎0136654320
ISBN-13‏:‎978-0136654322
Item Weight‏:‎1.04 pounds
Dimensions‏:‎7.35 x 0.8 x 9.1 inches

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The Designer’s Guide to Product Vision: Learn to build your strategic influence to shape the future

$26.37

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