The Designer’s Guide to Product Vision: Learn to build your strategic influence to shape the future
$26.37
Price: $26.37
(as of Aug 10,2022 03:52:29 UTC – Details)
From the Publisher
Praise For “The Designer’s Guide to Product Vision”
“This book is fantastic. This is a must-read for designers who want to fulfill their potential—treated equally to their peers in technology and business—and ultimately secure a seat at the table with business managers and developers. If you’re a designer who thinks getting ahead means you have to go back to school for an MBA, read this book first. Pulling from agile methods in design, Fish and Kiekbusch provide a concrete step-by-step product vision process. The book proves while correcting lack of business acumen is important, vision is the designer’s way forward. It’s essentially a playbook that sets the stage towards successful product validation—outlining a workflow for any designer who wishes to ‘level up’ from being a tactical designer to a strategic designer. I highly recommend this book for anyone interested in design leadership.”
—Heather Shaw, Professor, Department Chair of Design, Lesley Art + Design
Publisher:New Riders; 1st edition (August 2, 2020)
Language:English
Paperback:304 pages
ISBN-10:0136654320
ISBN-13:978-0136654322
Item Weight:1.04 pounds
Dimensions:7.35 x 0.8 x 9.1 inches
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